Learn how Tv-Insight established a mature & resilient On-Call process by leveraging Squadcast’s instant alert notifications

Before Squadcast, we always struggled to keep track of notifications and understand the severity of alerts. The inconsistency and delayed response not only hurt us but also impacted our customers. However, since we began using Squadcast's platform, we now have a well-structured incident response procedure in place.

Squadcast's app, phone calls, and SMS notifications, along with on-call schedules, enable us to react quickly to any incident. The DataDog webhook integration has made it easy to integrate our existing alert sources. The platform's structured approach to organizing services and incidents has helped us create a more efficient incident handling procedure and response plan.

Thanks to Squadcast, we can now react to incidents faster and with better quality. The clear on-call schedule ensures that it is always apparent who is responsible for making a triage decision on occurred alerts. With a comprehensive view of ongoing and resolved issues, we can continuously improve our service quality and processes.

Daniel Kocsan

Software Engineer, Tv-Insight

About

Tv-Insight

Industry:

TV Measurement & Advertising

Location:

Salzburg, Austria

TV-Insight developed a solution to measure TV viewership in real time and provide live as well as historic metrics for advanced TV research. They also offer an integration for TV channels to serve best-fit advertisement campaigns based on the live socio-demographic reach.

They serve up to 2 million requests per second on their tracking endpoints, feeding the collected data into their data lake and stream processing pipeline. The business impact of downtime could be insufficiently filled advertisement playlists for TV channels or data not being available on their analytics tools.

Squadcast has helped them set up a mature and resilient notification process for their internal development team and improve collaboration during major incidents.

Challenges and Solutions

Challenges

Solutions

Delayed Alerting: Prior to using Squadcast their major pain point was delayed alert notifications during major incidents, which resulted in higher Mean Time to Acknowledge (MTTA).

Automated and instant Alerting: Squadcast’s On-Call notifications routes alerts instantly via Push, Phone Call and SMS, ensuring timely alerts and faster time to respond.

Inefficient On-Call Scheduling: Their On-Call Scheduling was manual and lacked a formal process.

Simplified and efficient On-Call Scheduling: Squadcast’s On-Call Scheduling simplifies setting up On-Call rotations and helps them identify the right responders for effective alert routing.

Lack of Service Visibility: Before Squadcast, there was no formal platform to keep track of ongoing issues and their team did not have visibility of service health.

Improved Service Visibility: Squadcast’s Service Catalog provides them an accurate assessment of service health giving them better visibility of ongoing issues.

Key Benefits

Actionable Alerting

By implementing Phone call, SMS and Push notifications via Squadcast’s mobile app, they have improved their alerting and notification delivery processes.

Webhooks & APIs for custom integrations

With Squadcast’s fully featured APIs and Webhook feature they can easily capture data from Datadog and other existing alert endpoints. This helps in effectively routing detailed monitoring alerts.

Improved Visibility into Service Health

Squadcast’s Service Catalog provides them an accurate snapshot of service health thus improving the visibility of service health.

Reduced MTTA and MTTR

With better Alert Routing, On-call Scheduling and Escalation policies they are able to triage and resolve incidents faster to lower their MTTA and MTTR.